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Russell Westbrook Scores Partnership Deal With Mountain Dew

Russell Westbrook Scores Partnership Deal With Mountain Dew


Russell Westbrook may not be participating in the 2015 Sprite Slam Dunk Contest, but the Oklahoma City Thunder point guard just made a huge vertical leap by landing a major endorsement with Mountain Dew. The multi-year partnership is the first of it’s kind with a professional basketball player, and will tip off an entirely new extension of the Mtn Dew Kickstart Campaign. As the posterboy for Dew Nation, Westbrook will introduce two new flavors — Pineapple Orange Mango and Strawberry Kiwi — that fuse an energizing blast of Dew with real fruit juice and coconut water. The campaign launches just in time for All-Star Weekend on February 14, with new ads featuring Russ and friends.

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Ru Porter

Foodie. Music Nerd. Sneakerhead.

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