Smirnoff Introduces Gluten Free Vodka Made With Real Fruit Juice
In response to consumer demands for natural products, Smirnoff Vodka has launched SMIRNOFF SOURCED – a gluten-free spirit made with real fruit juice.
The spirit comes in three fruit flavors: Ruby Red Grapefruit, Pineapple, and Cranberry Apple, and is easily enjoyed with just a splash of club soda. According to The Spirits Business, Smirnoff’s brand extension hopes to appeal to more health-conscious imbibers and boost sales in the U.S.
Retail is about $15 per bottle.
