John Legend & Stella Artois Launch “Host Beautifully” Initiative
Stella Artois and John Legend teamed up to set the mood for a summer of sophisticated hosting experiences with the launch of the brand’s ‘Host Beautifully’ campaign. The brand partnered with Legend to kick-off the program by throwing a chic soiree in a beautiful ranch just outside of Los Angeles to unveil “The A-Z Guide to Host Beautifully,” an expert-developed guide to inspire the next generation of great hosts.
Following the launch event, Stella Artois is taking “Host Beautifully” on the road to elevate the hosting skills of consumers from coast to coast. The Stella Artois “Host Beautifully” campaign will make regional stops at summer festivals and events across the United States. At select stops, an expert from “The A-Z Guide to Host Beautifully” will educate guests on how to turn an ordinary gathering into an extraordinary experience with Stella Artois.
Up-and-coming hosts across the country can also turn to Stella Artois for tips and inspiration online through “The A-Z Guide to Host Beautifully.” Throughout the summer, more than 20 field experts, representing each letter of the alphabet, will craft unique tips and share their expertise in the areas of food, drink, design, music, conversation, photography and more. From the menu to the soundtrack, seating and table dressing detail, experts will educate fans on how to perfect their hosting etiquette through photos, videos, short essays and cinemagraphs.
Visit www.HostBeautifully.com to access “The A-Z Guide to Host Beautifully” and learn more about the Stella Artois “Host Beautifully” campaign.
