Carl’s Jr. and Hardee’s Launch Call Of Duty: Black Ops III Promotion
Carl’s Jr. and Hardee’s formed a new partnership with video game developer Activision for a promotional tie-in and Call of Duty: Black Ops III. The dynamic program features unique in-restaurant and in-game integrations (including the “Take Out” personalization pack that features a specialized weapon camo decked out with a ketchup, mustard, and extra pickles themed design), an “Ultimate Care Package” combo meal complete with a peel-and-win game piece sweepstakes, a Veterans Day fundraising campaign, and a Call of Duty inspired new ad campaign, titled “Best Day Ever,” featuring the return of Charlotte McKinney.
The $1M ad premiered nationally on October 26 and has already received over 800K views on YouTube and over 350 million social media impressions. To further support this partnership, Carl’s Jr. and Hardee’s philanthropic program for military veterans and their families, Stars for Heroes, conducted an activation of goodwill on Veterans Day, November 11, 2015. All proceeds from the sales of any “Ultimate Care Package” will go directly to the Call of Duty Endowment (“CODE”), a non-profit created by Activision Blizzard that has funded the placement of over 15,000 veterans into high quality jobs.