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Smirnoff Introduces Gluten Free Vodka Made With Real Fruit Juice

Smirnoff Introduces Gluten Free Vodka Made With Real Fruit Juice

In response to consumer demands for natural products, Smirnoff Vodka has launched SMIRNOFF SOURCED – a gluten-free spirit made with real fruit juice.

 The spirit comes in three fruit flavors: Ruby Red GrapefruitPineapple, and Cranberry Apple, and is easily enjoyed with just a splash of club soda.  According to The Spirits Business, Smirnoff’s brand extension hopes to appeal to more health-conscious imbibers and boost sales in the U.S.

Retail is about $15 per bottle.

 

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Ru Porter

Foodie. Music Nerd. Sneakerhead.

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