Heineken Releases Limited Edition ‘Spectre’ 007 Packaging
To commemorate it’s long-standing relationship with the makers of the James Bond film series, Heineken has released limited bottles of their imported lager in support of Columbia Pictures’ ‘Spectre’ 007 in theaters on November 6th.
A new Jersey-based outlet reports that an estimated half a billion limited edition Heineken and Heineken Light bottles and packaging have launched nationwide, featuring the James Bond Spectre logo. The new Bond-themed bottles also feature a scan-able logo on each, unlocking free movie tickets from Fandango (1 in 7 wins), as well as original Spectre content.
To find out if you’ve won the sweepstakes, fans can use their mobile phones visit www.Heineken.com/Bond and scan the front of any Heineken Bond limited edition packaging.
Also part of the Heineken x Spectre 007 promo, is a 90-second ad featuring Daniel Craig as James Bond receives some assistance from a bystander (Zara Prassinot) who gets dragged into trouble while on a waterski during a high-speed boat chase.
Check out the clip before heading to the store for a 6-pk. And as always, drink responsibly.