The gatekeepers at Heineken hosted a private experience for a select group of New Yorkers to learn more about the red star logo, inspiration behind the iconic green bottle, through a walk-through of Heineken’s rich family history, original recipe and brewing process, and global reach. Attendees were given a brewing overview and opportunity meet and greet the imported Lager’s Global Brew Master and star of their latest TV spots, Willem van Waesberghe. While there, fans were also able to see, taste, touch and smell elements of the Heineken brewing process from start to finish. Intimate looks at Heineken family heirlooms,...Read More
Author: Ru Porter
In response to consumer demands for natural products, Smirnoff Vodka has launched SMIRNOFF SOURCED – a gluten-free spirit made with real fruit juice. The spirit comes in three fruit flavors: Ruby Red Grapefruit, Pineapple, and Cranberry Apple, and is easily enjoyed with just a splash of club soda. According to The Spirits Business, Smirnoff’s brand extension hopes to appeal to more health-conscious imbibers and boost sales in the U.S. Retail is about $15 per bottle....Read More
In celebration of Star Wars: The Force Awakens, now available on DVD, Campbell’s Soup announced its new limited edition Star Wars cans! Fans, collectors and soup lovers alike can now feel the Force with labels featuring Rey, Finn, BB-8 and Kylo Ren. This new line of special edition cans follows a successful run of labels featuring franchise favorites, including R2D2, Chewbacca and Darth Vader, released in 2015. Available at grocers nationwide in May, the Star Wars Pasta with Chicken in Chicken Broth does not contain added MSG, artificial flavors or artificial colors. Check out the gallery...Read More
A quick search on Google reveals that Americans consume 50 billion pints of beer each year, making it the third most popular alcoholic beverage in the country. I’m pretty certain the staff at YouGottaEatThis contributed to that number, and if you been a loyal reader since day one, you know it’s true. In honor of National Beer Day (April 7), we’d like to highlight some hops-inspired cocktails with a twist. Below are two mixers inspired by Cruzan Rum. They’re extremely refreshing and only take a few minutes to make. Cheers! Cruzan® Strapped Stout Ingredients: 1 ½ parts Cruzan® Black...Read More
Rappers and marijuana products are nothing new. Wiz Khalifa has a brand of rolling papers, Snoop Dogg came out with a GPen and now The Game is bringing pot heads a signature juice drink to address all your cotton mouth needs. According to Billboard, the LA-based recording artist has partnered with with G FarmaBrands, headquartered in California, to endorse marijuana-based products for medical and recreational use. Named “G Drinks”, the lemonade will be available for purchase in California and Washington state. The new G Drinks line will feature lemonade beverages in flavors of original, pink and strawberry, infused with...Read More
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